• Engineer an industry-leading IRL marketing strategy • Build and execute Vendelux’s strategy for in-person interactions across owned events, third-party conferences, field activations, and community experience. • Use the Vendelux platform to identify the highest-ROI opportunities for customer and prospect engagements • Collaborate with team members across departments while also leveraging AI Agents to create IRL connections at scale • Maximize meeting density & relationship value • Generate sales pipeline and deepen customer/partner relationships through high-quality in-person interactions • Ensure every event (owned or sponsored) is optimized for maximum meetings with prospects, customers, partners, and talent • Operationalize IRL execution • Own sponsorship negotiations, event budgets, and ROI reporting • Run owned experiences such as meetups, customer dinners, micro-events, and executive gatherings • Coordinate all pre- and post-event logistics, coordinate AI Agent & human outreach, and build agentic follow-up systems • Build repeatable playbooks & cross-functional alignment • Collaborate closely with sales, marketing, product, and leadership to align IRL strategy with business goals • Create scalable processes and measurement frameworks that operationalize relationship-building • Represent Vendelux externally as a thought leader in IRL marketing excellence and the future of event marketing • Collaborate with engineering and product to build AI Agents that operationalize IRL engineering tasks and IRL marketing jobs to be done