• Lead the concept evaluation process including market analysis, genre trends, competitive benchmarking, and player opportunity sizing. • Develop the Product Brief: core lore, target audience, differentiators, KPIs, success metrics. • Build ROI rationale in partnership with Finance and Production: staffing plan, timeline, budget, risk analysis. • Create & own the green-light package for SLT review and approval. • Define minimum gating criteria and business justification required for advancement. • Maintain and continuously refine the product roadmap, prioritization framework, and delivery milestones. • Work with Production to translate vision into milestones, scope, and sprint objectives. • Ensure alignment between feature set and target KPIs, player motivations, and market fit. • Drive cross-functional communication and ensure all teams work from the same assumptions and priorities. • Lead change management: assess any scope, staffing, or timeline adjustments with data and rationale. • Own the risk/assumption log and mitigation plan across departments. • Partner with Marketing, Analytics, and Community to develop the launch strategy, key beats, messaging, and positioning. • Ensure the product meets the definition of readiness for launch, including quality thresholds, analytics instrumentation, and content completeness. • Coordinate playtests, player research, and feedback cycles pre-launch. • Monitor live KPIs and gather player feedback to drive post-launch iterations. • Lead postmortems and integration of learnings into the studio’s development frameworks. • Own and evolve Mob’s green-light framework, milestone gating standards, and product evaluation methodology. • Establish reusable documentation templates (PRDs, briefs, KPI scorecards). • Ensure disciplined application of processes to prevent misalignment, late-stage surprises, and inefficient spend. • Bring the right subject-matter experts into decisions at the right time—Production, Finance, Analytics, Creative, Marketing, etc.