• Scale our creator partnership program across gaming, tech, and adjacent verticals (productivity, fandom/commentary, educational content) • Manage end-to-end influencer campaigns including outreach, negotiations, briefing, content review, and payment workflows • Develop and execute structured testing across partnership models • Build relationships with gaming creators, talent managers, and agencies to establish a robust creator pipeline • Create comprehensive creator briefs that balance brand messaging with authentic creator voice and audience fit • Collaborate with Performance Marketing to optimize assets for paid social campaigns and lifecycle marketing • Build automated workflows to identify high performing creator content for paid amplification and scale clip farming with organic social • Partner with Performance Marketing to provide high-converting creative assets and optimize campaign performance • Work with Product Marketing to ensure creator content accurately represents product capabilities and use cases • Collaborate with Brand team to maintain messaging consistency while allowing creator authenticity • Support Organic Social with creator content repurposing and community engagement initiatives • Provide Growth team with performance insights and recommendations for channel optimization • Track and analyze influencer campaign performance across awareness, engagement, and conversion metrics • Identify high-performing creator types, content formats, and messaging themes for scaling • Optimize reporting dashboards for team’s visibility into influencer marketing ROI and pipeline health • Use data insights to refine creator selection criteria and campaign optimization strategies