• Build responsive email templates and modules using HTML, CSS, and Liquid for personalization and dynamic content. • Configure and support email, SMS, push notifications, and direct mail assets across marketing channels. • Set up and update journeys, automation paths, and triggered workflows in Salesforce Marketing Cloud (Journey Builder + Automation Studio). • Create and maintain Data Extensions, ensuring correct field structures and data availability for personalization. • Translate scoped requests into full builds—supporting client-specific, co-branded, custom, and fast-turn needs. • Perform rigorous QA on dynamic fields, personalization logic, rendering, and cross-channel consistency. • Support future-state migration work in Braze through template rebuilds, component updates, and Liquid-based dynamic content. • Manage tasks and deadlines via Asana, communicating clearly about timelines, requirements, and blockers. • Maintain documentation, reusable components, and build standards that improve quality and efficiency over time. • Collaborate with Creative to ensure assets are accurately integrated and align with brand and channel specifications. • Collaborate with the broader development team to maintain consistency in build standards, coding patterns, and workflow efficiencies. • Collaborate with Analytics and our SFMC architect as needed to confirm required fields, data extensions, or personalization logic.