• Lead the team and drive the operations of peta2 online, through correspondence, and programs in classrooms and across the country • Oversee and lead a team of correspondents and writers who handle all e-mail, mobile, and social engagement with young people as well as content for peta2.com, marketing and e-mail promotions • Oversee the peta2 mobile program, effectively reaching young people with our peta2 campaigns and messaging via text • Brainstorm and coordinate the schedule for content on peta2.com, promotions via e-mail, and mobile • Oversee and manage our peta2 Rewards Program—making sure we have new, trendy merch available for young people, compelling missions that make a difference, and are growing the program • Hold quarterly check-in meetings to assess progress on peta2 online goals • Help to create merchandise for sale and for giveaways through the peta2 rewards • Participate in the creation and review of offline materials like sticker sheets and leaflets to reach the peta2 audience • Brainstorm and execute to completion major peta2 campaigns like Your Sign to Save Animals, Wear Your Own Skin, and more to educate, engage and inspire students 13-24 to lead the animal rights movement • Organize and lead various brainstorming meetings for peta2 staff • Work one-on-one with students as needed on campaigns and projects • Oversee local outreach efforts to schools in cities where staff members reside • Lead efforts to boost morale, build on teamwork, and motivate staff throughout peta2 • Travel to perform duties • Perform any other duties assigned by the supervisor