• Own Ocrolus’ full event portfolio for an assigned vertical (SMB or Mortgage), including industry conferences, owned field marketing programs (executive dinners, roadshows, workshops, roundtables, customer events), and partner-led activations. • Build the annual event and field marketing strategy and budget aligned to revenue goals, balancing conferences and curated field programs to drive pipeline creation, deal acceleration, and customer expansion. • Define event objectives, KPIs, and attribution models (sourced vs. influenced pipeline, pipeline acceleration, expansion impact) and clearly communicate results to stakeholders. • Maintain an evolving go/no-go decision framework for net-new shows, field formats, and sponsorship tiers, leveraging AI to evaluate ROI, audience fit, and account coverage. • Design high-intent event experiences that go beyond the conference floor that prioritize meetings, executive engagement, and quality conversations over volume. • Own contracts, sponsor deliverables, booth logistics, venues, vendors, swag, and on-site execution; negotiate to maximize value across all event types. • Partner with Sales, Account Management, and Customer Marketing to align on target accounts, regions, and objectives for each event and field program. • Guide agencies and vendors; develop run-of-show, staffing plans, and real-time lead capture and qualification workflows that sync with the CRM in real time. • Build and optimize repeatable event and field marketing playbooks as programs scale. • Proactively source call-for-speakers and paid/earned thought-leadership opportunities at events; make clear recommendations, draft abstracts, and own submissions end-to-end. • Partner with executives, product marketing, and internal SMEs to develop compelling narratives, panels and presentations (in partnership with brand marketing). • Support partner-led events and co-branded activations. • Partner with RevOps and Growth to covert attendee lists into action with AI-assisted workflows and clear SLAs • Operationalize pre-event meeting booking and post-event acceleration for both conferences and field programs. • Use AI and data to recommend target accounts, invite lists, and follow-up prioritization, including reviewing large datasets to inform go/no-go decisions. • Collaborate with content, design, growth, and product marketing to deliver cohesive pre- and post-event campaigns. • Own event-related messaging and asset creation (signage, decks, microsites, printed materials, gifting). • Publish 48-hour executive summaries (key accounts touched, hot leads, next actions) and 7/14/30-day pipeline updates; lead post-event retrospectives and optimization.