• Plan and schedule social content across priority platforms • Write thoughtful, on-brand captions that sound human (never salesy or hype-driven) • Ensure content cadence is consistent and intentional • Adapt creative for different platforms while maintaining brand voice • Engage with comments and DMs with warmth and care • Support customer questions by partnering with CX when needed • Surface recurring questions, feedback, and themes to internal teams • Help foster a positive, supportive community environment • Work closely with Creative and UGC teams to select content to publish • Identify what’s resonating • Brief creators when needed • Support product launches, announcements, and evergreen education • Track social metrics (engagement, saves, comments, growth) • Identify patterns in what content performs well or falls flat • Report insights to refine content strategy and posting approach