• Recruit and manage (new and existing) referral and resale partners (MSPs, VARs, trusted advisors and consultants) to promote the sales of Netrix’s service offerings which includes both managed and professional services. • Establish monthly cadence and QBRs with key partners (GTM initiatives, partnership alignment and status, escalation resolution, and pipeline review) • Keep Netrix partner records in Netrix CRM (Salesforce) up to date at all times. • Support channel senior executives in negotiating new partnership contracts to establish mutually beneficial relationships. • Lead and run joint events with partners (in collaboration with marketing, sales teams and other Netrix employees where applicable and appropriate. • In collaboration with marketing, develop sales enablement content for Netrix internal sales and for channel partners on Netrix. • Train partners on the key offerings and Go-To-Market solutions provided by Netrix, for lead generation and opportunity creation. • Review, support and suggest additional partner portal content by ensuring that partners have the latest offerings from Netrix (in collaboration with marketing team etc.) • Conduct account mapping, introductions and lead generating relationships with assigned partners to drive new opportunities and bookings for Netrix. • Develop the right go-to-market strategy, behaviors, and goals both with our partners and with our internal sales team. • Drive awareness through social channels and social selling to promote our program, our partners and joints solutions and serve as evangelist for Netrix and our partners. • Develop and maintain accurate lead and opportunity pipeline in Netrix’s CRM (Salesforce) • Collaborate with sales team members on all leads and opportunities generated by your channel partners as a Netrix liaison to support moving the opportunity through the sales process. • Support role for ensuring that referral partner’s SPIFFs are communicated, compensation questions answered timely, issues resolved, working with accounting and channel leadership.