• Own the overall PIM roadmap, data governance standards, and best practices across the organization. • Define and enforce data quality standards, taxonomies, attribute frameworks, and enrichment requirements. • Oversee the import, cleansing, enrichment, and validation of product data (attributes, descriptions, specifications, and digital assets) within the PIM system. • Ensure high levels of data accuracy, completeness, and consistency across all channels. • Manage PIM system configuration, including data models, workflows, permissions, integrations, and automation. • Partner with IT and vendors to support enhancements, integrations, and system scalability. • Oversee syndication of product content to e-commerce platforms, marketplaces, catalogs. • Ensure channel-specific requirements are met while maintaining a single source of truth. • Lead, mentor, and support PIM specialists and vendors. • Translate business requirements into scalable PIM solutions. • Identify data conflicts, inefficiencies, and gaps; implement process improvements to reduce manual effort and errors. • Develop and maintain reporting on data health, enrichment progress, and operational KPIs.