• Leverage proven prospecting techniques to initiate contact with prospective new clients • Generate interest in a discovery meeting with an established Sales Executive • Identify multiple contact points within a supplied list of targets and position the value proposition of our products and services to entice the prospect to learn more about the company through a discovery meeting • Conduct online research to better understand the prospect and contact points’ business objectives to better position our services • Generate a high-value sales pipeline through both strategic and targeted prospecting • Collaborate with the sales team to develop a list of target prospects • Develop and run a pipeline of prospects and provide top-class customer experience • Effectively & smoothly transition a lead to the sales team following the first discovery meeting • Actively utilize Salesforce for all activities related to Lead Generation • Meet with Sales Leaders to evaluate strategy