• Lead and grow the Viral Marketing organization, including team structure, operating cadence, experimentation frameworks, and performance metrics • Design repeatable, social-first growth systems that convert attention into sign-ups, activation, revenue, and retention • Own and influence performance outcomes tied to viral and social-led marketing, including conversion efficiency and return on investment • Develop integrated launch and growth systems that connect creative, distribution, partnerships, retail, and lifecycle marketing • Partner closely with Product, Performance Marketing, Analytics, Creative, and Production leadership to drive coordinated execution • Lead growth initiatives with brand and retail partners that deliver both cultural relevance and measurable business impact • Establish clear reporting and learning loops to scale what works, improve efficiency, and quickly stop what does not • Hire, develop, and lead senior marketers and managers, building a function that operates independently of founder involvement