• Writes clear, accurate content across a variety of brand and marketing formats • Expresses specialized healthcare, educational, and technology-related concepts in clear, audience-friendly language • Drafts and revises content for review by internal stakeholders and incorporates feedback as needed • Supports the development of content assets, including eBooks, guides, webpages, and downloadable resources • Writes campaign-related content such as landing pages, emails, supporting social and paid copy, and video scripts as needed • Understands value propositions, positioning, benefits, and features and incorporates these concepts into content • Collaborates with content leadership, subject matter experts, and marketing partners on individual content needs and larger campaigns • Writes content with awareness of audience lifecycle stage, needs, and intent, ensuring individual pieces support longer-term engagement and progression • Ensures content accuracy through appropriate research, verification, and collaboration with subject matter experts • Edits and refines content for clarity, flow, tone, grammar, and consistency • Applies SEO best practices where appropriate to support content visibility and performance • Supports updates, revisions, and optimization of existing content as priorities evolve • Provides review and editing support for content produced by other teams, as needed, to help ensure clarity, consistency, and alignment with brand voice • May be required to perform other duties as assigned