• Own and lead Remote’ digital communications strategy, unifying organic social media, digital influencer outreach, and emerging channels, aligned with company objectives and marketing initiatives. • Lead the digital communications team within Marketing, including managing direct reports and agency partners. • Develop and scale a global influencer advocacy program to expand brand reach and credibility. • Define clear digital channel performance metrics (KPIs) and establish reporting to measure business impact. • Analyze performance data and recommend strategic priorities for investment and continuous channel optimization. • Establish and enforce social media governance, brand voice standards, and internal documentation globally. • Oversee crisis communication protocols for all digital and social channels, ensuring rapid and compliant responses. • Drive cross-functional integration with Product Marketing, Paid Marketing, Content, and PR teams. • Monitor competitive digital trends and emerging platforms to find new opportunities for brand differentiation. • Advise senior leadership on social media best practices to build personal brand authority and amplify company reach.