• In partnership with customers, lead and manage day-to-day campaign strategy and execution, optimization and reporting, strategic testing, budget recommendations, and billing and actualization • Apply strong analytical rigor to drive measurable campaign performance improvements, contributing to significant year-over-year growth across high-investment enterprise campaigns • Act as the strategic owner of customers’ omnichannel success post-deployment, ensuring Campaign Intelligence is embedded into ongoing commercial and marketing decision-making • Serve as a trusted advisor to commercial, brand, and analytics teams by interpreting Campaign Intelligence insights and translating them into clear, actionable recommendations • Consult with customers on campaign performance across channels (e.g., rep-driven and non-rep-driven), identifying what is working, what is not, and why • Collaborate with the agency, DSP, and other martech vendors of our customers to foster a true partnership mentality and cross-company culture of data-driven experimentation • Recommend ongoing optimizations to campaigns, targeting strategies, journeys, and media/ad spend based on observed HCP engagement and performance signals • Partner with customers to continuously refine omnichannel strategies, ensuring alignment between brand objectives, channel mix, and real-world execution • Lead regular performance reviews (monthly / quarterly), focused on incremental lift, impact, and ROI from omnichannel initiatives • Translate Campaign Intelligence outputs into clear narratives and executive-ready insights for senior stakeholders • Identify gaps in data, execution, or channel strategy and proactively propose updates to campaigns, experiments, and measurement approaches • Collaborate closely with Product, Data Science, and Customer Success teams to surface customer feedback, inform roadmap priorities, and improve omnichannel capabilities • Support change management by helping customers evolve from static reporting to dynamic, insight-led omnichannel decision-making • Ensure customers maximize long-term value from Campaign Intelligence through continuous education, enablement, and strategic guidance