• Serve as the primary point of contact for assigned wellness clients, leading strategic planning, cross-functional collaboration, and day-to-day communications. • Guide new client onboarding, including category research, product review, and marketing calendar setup. • Own and manage brand trackers, launch timelines, campaign documents, and weekly meeting agendas to ensure clear workflows and accountability. • Build and maintain strategic brand decks, positioning documents, go-to-market plans, and campaign recaps. • Partner with internal teams (creative, paid, lifecycle, influencer, affiliate, eCommerce, Amazon) to deliver holistic marketing solutions tailored to each brand’s goals. • Translate client input and performance data into actionable next steps, future planning, and creative refinement. • Lead the development and execution of seasonal marketing moments, new product launches, and promotional campaigns. • Coordinate messaging, creative, and digital strategy across all marketing channels, ensuring consistency with wellness category standards and brand voice. • Support integrated storytelling across influencer campaigns, sampling, affiliate, paid social, and email. • Conduct market research and trend forecasting to support client strategy in areas such as functional ingredients, supplement formats, and health-conscious consumer behaviors. • Monitor and report on performance KPIs across digital and retail campaigns, providing data-backed insights and recommendations for optimization. • Manage tasks, milestones, and internal workflows through project management platforms (e.g., Asana), ensuring projects remain on track and on time. • Draft creative and strategic briefs, define deliverables, and collaborate closely with design, content, and strategy teams. • Oversee sample coordination, product education materials, and asset delivery across campaigns and marketing initiatives. • Conduct quality control and final reviews of digital creative (web, email, paid, Amazon, etc.) to ensure brand compliance and regulatory accuracy for wellness products.