Urban Insight

We champion your mission-focused organization by creating beautiful and flexible websites and applications.

Marketing Director

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteTeam 11-50Since 2015H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

69 days ago

Salary

$200K - $315K / month

Bachelor Degree10 yrs expEnglishApolloSQL

Job Description

• Seeking a creative, strategic, and analytical Marketing Director to own and grow Urban Insight’s marketing function. • Define and execute strategies and tactics to increase marketing qualified leads and the rate at which existing leads are converted into clients. • Assess the existing marketing strategy to revise and develop a comprehensive strategy. • Drive growth via setting goals, defining target audiences, creating business cases for marketing activities based on impact, and managing the budget. • Develop and maintain brand strategy, messaging and visual identity across all marketing channels and sales deliverables. • Create messaging and successfully plan, execute, and analyze marketing campaigns (across all channels). • Lead content development and creation across all channels for the agency including sales and marketing collateral. • Provide detailed analysis and reports on conversion metrics, campaign performance, and ROI to recommend investment in marketing activities.

Job Requirements

  • 10+ years of experience leading B2B Professional Services marketing for the U.S. market (i.e. Web Design & Development, Marketing Agency or Consulting Firm to nonprofits and for profits)
  • Ideal candidate will have demonstrable experience in developing marketing strategies, managing budgets, and executing campaigns across various channels, including digital and offline.
  • Minimum CEFR C1 level with English (ideally C2)
  • Extensive experience with AI tools to enhance marketing effectiveness and efficiency, and in implementing AI into workflows.
  • Demonstrated success growing MQLs and providing a strong ROI across all channels.
  • Demonstrated success supporting MQL to SQL conversion.
  • Experience creating digital assets for marketing campaigns, such as graphics, written copy, social posts.
  • Experience both leading strategy and executing independently on a marketing team of one.
  • Strong data analysis and prioritization skills.
  • Highly motivated and tenacious personality.
  • Bachelor’s degree or higher required.
  • Familiarity with Hubspot, Apollo, and Reply.io is a plus.

Benefits

  • Paid time off (15 days increasing to 20 after four years)
  • Holiday time off (~10 days per year)
  • An annual customized training plan
  • Performance and compensation reviews annually

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