Synack, Inc.
The Premier Security Testing Platform.
GTM Enablement Principal
Product MarketingProduct MarketingFull TimeRemoteTeam 201-500Since 2013H1B No SponsorCompany SiteLinkedIn
Location
United States
Posted
65 days ago
Salary
$150K - $170K / year
Bachelor DegreeEnglishCyber Security
Job Description
• The Enablement Lead will be responsible for the end-to-end design, build, implementation, and tracking of comprehensive enablement curricula tailored for our entire GTM organization:
• Curriculum Development: Design, develop, and deploy cohesive learning paths (e2e curricula) for all GTM roles, including Technical Development Representatives (TDR)/Account Executives (AE), Sales Architects (SA), Customer Success Managers (CSM), Technical Account Managers (TAM), and Channel Account Managers (CAM).
• Content Focus: Develop enablement content covering core areas such as new hire onboarding, product troubleshooting best practices, new product release readiness, competitive intelligence, product positioning, and foundational cybersecurity knowledge.
• Technical Acumen: Develop and deliver trainings on new tools to ensure broad adoption and process optimization; partner with Sales Ops to ensure changes in the Revenue stack are appropriately communicated to all relevant users and stakeholders.
• Strategic Evaluation: Proactively evaluate the effectiveness of past enablement strategies and attempts. Define and implement appropriate 'next' attempts, ensuring we continuously iterate and refine our approach to avoid repeating ineffective historical practices.
• Program Tracking: Establish clear definitions of success, focusing on metrics such as content utility, program adoption, tool utilization, and direct impact on performance outcomes (e.g., pipeline generation, deal velocity, quota attainment, customer satisfaction).
Job Requirements
- Deep understanding of the cybersecurity product landscape, sales cycles (including different sales methodologies), and customer needs.
- Proven success in a GTM Enablement role, preferably within a B2B SaaS or cybersecurity environment; demonstrated ability to enable pre and post-sale teams
- Strong ability to connect with and build credibility and trusted relationships with front-line GTM leadership (Sales Managers, CSM Leads, etc.) and individual contributors.
- Demonstrated ability to define, track, and report on enablement success metrics, translating activity into tangible business outcomes (utility, adoption, performance).
- Exceptional written and verbal communication skills, capable of influencing stakeholders at various levels.
- Experience designing and delivering training across various formats (in-person, virtual, self-paced, video).
- Demonstrated understanding of ‘best in class’ GTM tools and means of integrating tools for successful outcomes.
Benefits
- The compensation package for this position may also include equity, and benefits.
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