• Maintain deep working knowledge of Adobe Experience Platform, including data ingestion, schemas, identity, governance, and activation • Apply hands-on expertise across RTCDP, CJA, and AJO to shape solution options and configuration approaches • Review Adobe product documentation, release notes, and roadmaps to stay current on evolving capabilities • Partner with Adobe product teams and internal experts to understand intended usage patterns and constraints • Translate platform capabilities into clear solution patterns, tradeoffs, and implementation guidance • Support pilots, proofs of concept, and test-and-learn initiatives by enabling and validating configurations • Identify dependencies, risks, and feasibility considerations to inform roadmap and prioritization discussions • Contribute platform-informed inputs to backlog refinement and adoption planning