• Support Protocols business line and Ventures arm • Shape understanding, adoption, and trust of core protocol innovations and ecosystem investments in the market • Own the end-to-end narrative for protocol products, including core primitives, upgrades, and roadmap milestones • Develop clear, differentiated positioning and value propositions for technical and non-technical audiences • Lead GTM planning for protocol launches, upgrades, and ecosystem initiatives • Define target audiences (developers, institutions, partners) and tailor messaging accordingly • Act as the voice of the market to Product and Engineering • Influence roadmap prioritization with customer, partner, and ecosystem insights • Ensure consistent messaging across docs, website, sales, and external communications