• Own the end-to-end execution of CoLab’s SEO- and AEO-focused written content • Write high-quality, long-form blog posts that answer specific AI-in-engineering questions with clarity and credibility • Translate keyword opportunities into thoughtful topic proposals, scopes, and outlines and push back when a keyword doesn’t deserve content • Collaborate with internal subject matter experts to ensure technical accuracy and depth • Partner with Digital Marketing and Demand Gen to align content with keyword strategy, site structure, and performance insights • Continuously improve content based on engagement, discoverability, and qualitative feedback not just rankings