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Director of Brand Social

DirectorDirectorFull TimeRemoteTeam 1,001-5,000Since 2012H1B SponsorCompany Site LinkedIn

Location

United States

Posted

66 days ago

Salary

$183K - $253.3K / year

10 yrs expEnglish

Job Description

• Create a distinctive, recognizable Upstart social persona and consistent presence across platforms. • Build measurable growth in reach, engagement quality, creator program impact, and campaign extension performance. • Stand up repeatable systems (OKRs, dashboards, rituals) that make social scalable over time. • Set content strategy and activation roadmaps to support and achieve brand messaging goals • Establish the roadmap, budget, and hiring plan to grow the function responsibly.

Job Requirements

10+ years of experience across social media, content, brand, or community leadership with at least 5 years spent managing teams
Proven experience building or scaling a social function including: strategy → operating model → execution → measurement
Demonstrated success using social content to drive brand and business outcomes (awareness, consideration, engagement, or conversion).
Experience developing business cases, setting and managing budgets, forecasting impact, defining KPIs, and communicating results to senior leadership.
Hands-on proficiency with a modern social stack including: Publishing and management (Sprout, Sprinklr, or equivalent), Listening and monitoring (Brandwatch, Sprinklr, or similar), Attribution and measurement integrations Salesforce, HubSpot, or similar)

Benefits

Competitive Compensation (base + bonus & equity)
Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
Employee Stock Purchase Plan (ESPP)
Life and disability insurance
Generous holiday, vacation, sick and safety leave
Supportive parental, family care, and military leave programs
Annual wellness, technology & ergonomic reimbursement programs
Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
Catered lunches + snacks & drinks when working in offices