• Meet or exceed assigned territory sales targets and business objectives • Develop and execute tactical sales plans to maximize revenue growth • Deliver technical product demonstrations • Leverage seminars and tradeshows for lead generation and education • Negotiate contracts and execute pricing strategies • Apply consultative selling techniques with strong customer focus • Build trust-based, long-term customer relationships • Collaborate with industrial partners integrating Revvity technologies • Maintain accurate pipeline and forecasts using Salesforce CRM • Perform daily pre-call planning • Prospect for and develop new customer opportunities • Monitor market trends and competitive activity • Sell into academic, pharmaceutical, biotech, and clinical laboratories • Partner with Field Application Scientists for customer support