• Evolve Owner's brand identity across the board: visual systems, typography, color, illustration style, photography direction, physical products, and tone of voice • Create brand guidelines and systems that empower the team and our partners to execute consistently across channels without bottlenecking on you • Design for impact across the customer journey, from awareness and acquisition to retention and advocacy: landing pages, campaigns, event materials, sales decks, swag, and more • Build our internal brand presence, designing employee merchandise, office materials, and team swag that people actually want to wear and use • Collaborate cross functionally with product design, marketing, sales, and leadership to ensure brand and product feel like one cohesive experience • Bring ideas to life quickly, whether that's a pitch deck for a partnership, a booth design for a restaurant trade show, or a brand refresh for a product launch • Stay connected to our customers, independent restaurant owners, and ensure the brand reflects their reality, not a sanitized version of it • Build for scale, knowing that the systems you create today will need to support a much larger company tomorrow