• Owning the end-to-end execution and optimization of marketing campaigns, from research and planning through deployment and performance evaluation. • Establishing, monitoring, and reporting on key performance metrics to evaluate campaign effectiveness and guide ongoing optimization. • Identifying, testing, and optimizing marketing and promotional channels - including digital, media, and email - to reach target audiences. • Leading market and competitive research efforts to identify customer trends, competitor positioning, and emerging opportunities. • Owning the strategy, execution, and performance of email marketing programs, including segmentation, automation, and reporting. • Serving as the primary owner and subject-matter expert for marketing technology platforms, including HubSpot, and AI-enabled marketing tools, while driving adoption, best practices, and continuous improvement. • Improving marketing workflows and processes to increase efficiency, scalability, and cross-team alignment. • Overseeing website governance, including GDPR compliance and accessibility standards. • Managing front-end website updates and content deployment, ensuring accuracy, consistency, and alignment with brand standards. • Collaborating with creative and design partners to guide branding initiatives, graphic assets, promotional materials, and advertising copy. • Acting as a trusted operational partner to agency teams, providing structure, clarity, and follow-through across marketing initiatives. • Managing and supporting contributors by providing guidance, prioritization, and hands-on execution support.