• Develop and maintain financial models to forecast revenue, expenses, and cash flow across all channels, including Direct-to-Consumer (DTC), wholesale (three-tier), and direct-to-retail • Support the annual budgeting process and ongoing forecast updates, including scenario planning and sensitivity analysis to support strategic initiatives and changes in business strategy or performance • Partner closely with Sales, Marketing, and Operations to support margin optimization through analysis of promotional ROI, pricing strategies, and margin improvements • Conduct monthly variance analysis against budgets and forecasts, identifying and communicating key performance drivers across sales channels, inventory management, and cost structures • Establish and document core FP&A processes, including SOPs and reporting cadences, ensuring accuracy in data flows from ERP and accounting systems as the business scales • Perform ad hoc financial analysis to support key strategic initiatives, including new product launches, market expansion, and potential M&A opportunities