• Lead the development and implementation of UWD’s overarching narrative strategy across all media and public-facing channels • Develop narrative strategies and tactics rooted in UWD’s long-term vision, grounded in cultural and political analysis • Develop and execute rapid response strategies • Design and oversee integrated plans combining social media, earned media, and cultural tactics • Serve as the final editor and quality control for all written external content • Guide the direction and production of relevant content • Cultivate and manage relationships with media institutions and influencers • Represent UWD publicly as a spokesperson during key media and cultural moments • Manage a diverse team of employees, providing direction and feedback • Ensure all messaging and content align with UWD’s brand identity