• Own loyalty strategy across Grüns and our family of brands with a holistic, centralized approach • Design and launch a loyalty program that improves repeat rate, cross-sell, and LTV without cannibalizing email or SMS • Define how loyalty and subscription work together as a unified customer value proposition • Build and maintain a loyalty testing roadmap (earn rules, rewards, tiers, perks, exclusives) • Analyze loyalty member behavior and share insights with Retention, Brand, and CX teams • Own loyalty-specific promotions and member experiences • Establish clear rules and documentation for how loyalty is used across channels • Serve as the internal expert on loyalty strategy and performance