• Responsible for the end-to-end sales process from prospecting to close, which includes outbound lead generation, customer engagement, and business case development. • Research target accounts to identify key decision-makers, understand business challenges, and build persona-based value propositions • Present Mudflap's value proposition through engaging product demonstrations and industry knowledge to delight customers. • Utilize solution and value-selling techniques along with overcoming objections to guide sales processes to close effectively • Accurately forecast and maintain a robust pipeline