• Define a market-driven product vision aligned with organizational goals • Own and maintain the product roadmap, taking industry trends, customer feedback, and business objectives into account • Identify unique opportunities to innovate in the identity verification space while ensuring regulatory compliance and scalability across diverse industries • Analyze and deeply understand customer needs in identity verification workflows, including KYE processes, and risk reduction methods • Collaborate with sales and client engagement teams to synthesize client feedback, translating insights into impactful product decisions • Work closely with engineering, user experience design, marketing, and operations teams to ensure timely delivery of high-quality solutions • Partner with business development and sales teams to identify go-to-market strategies and optimize product positioning • Continuously monitor product adoption, competitive performance, and customer satisfaction metrics • Define KPIs and metrics for product success, offering regular updates to leadership • Drive engagement with internal stakeholders (executive teams, engineering, marketing teams) and external stakeholders (customers, partners, regulatory bodies) to ensure smooth development cycles and market readiness