• Own the end-to-end lifecycle vision for the Pharmacy segment • Establish and maintain a cohesive segment strategy aligned to Colibri’s three-year plan and Pharmacy’s 2026 economic commitments • Ensure B2B and B2C experiences reinforce each other (e.g., enterprise workforce solutions connected to learner outcomes and content ecosystems) • Align B2B buyers, admins, and influencers around clear value narratives and ROI, especially in pharmacy enterprises • Identify and eliminate friction across journeys, platforms, content libraries, onboarding, and customer support loops • Be accountable for segment-level performance against quarterly and annual financial commitments, including renewal and retention durability, expansion / multi-product adoption, and growth wedges (esp. Technician Suite) • Define, own, and operationalize a driver-based metric system including activation, engagement, retention/renewal, expansion, usage intensity, time-to-value, and lifecycle conversion rates • Create a clear linkage between customer outcomes and economic outcomes (LTV, margin, NRR, pipeline efficiency) • Inform pricing strategies across both B2B and B2C, including testing methodologies and risk management on pricing model migrations • Lead and align cross-functional “pods” around the Pharmacy segment’s lifecycle outcomes and KPIs • Set segment operating rhythms including lifecycle KPI reviews, funnel and expansion reviews, experiment cadences, and customer feedback loops • Hold teams accountable to commitments, learning velocity, and customer outcomes • Serve as the primary internal voice of the Pharmacy segment with a deep understanding of customer needs, buyer dynamics, and market trends • Own executive-level customer engagement for B2B to ensure VOC drives prioritization, positioning, and lifecycle design • Maintain situational awareness of competitive pressure (e.g., Relias, HealthStream, Medbridge, ASHP, Wolters Kluwer/Simplifi) • Drive a consistent view of “what customers value” into segment strategy, GTM messaging, and product investment • Lead and participate in all pharmacy advisory boards and ensure translation of learnings into full segment strategy