• Own the digital marketing roadmap and execution for full-funnel performance—from awareness and engagement through conversion and retention. • Design, launch, and continuously optimize integrated digital campaigns that drive measurable pipeline, revenue impact, and customer growth. • Translate company growth targets into actionable digital programs with clear KPIs and reporting. • Architect and optimize sophisticated email marketing and nurture programs tailored to complex B2B buying cycles. • Leverage marketing automation platforms (HubSpot, Marketo, Mailchimp) to drive lifecycle marketing, lead scoring, and conversion optimization. • Develop segmentation strategies within the CRM to deliver highly personalized, behavior-driven campaigns. • Lead paid media strategy and execution across search, social, and retargeting channels with a focus on ROI, CAC, and pipeline contribution. • Own budget allocation, performance analysis, testing frameworks, and ongoing optimization. • Define and execute social media strategy across LinkedIn, Facebook, X (Twitter), TikTok, and YouTube Shorts to support brand authority, engagement, and demand. • Oversee organic and automated outreach strategies using tools such as MeetAlfred to expand reach and engagement. • Collaborate on content strategy to ensure alignment with buyer personas, funnel stages, and product positioning. • Establish testing and optimization frameworks using A/B testing, experimentation, and behavioral analytics tools (Optimizely, Hotjar, or equivalents). • Analyze campaign performance, identify insights, and communicate clear recommendations to stakeholders. • Build dashboards and reporting that tie marketing activity directly to business outcomes. • Partner closely with Sales, Product, RevOps, and Executive Leadership to align digital initiatives with GTM priorities. • Act as a senior marketing voice in planning discussions, providing data-backed recommendations and strategic guidance. • Manage timelines, dependencies, and stakeholder communication across concurrent initiatives.