• Develop and articulate a vision and strategy to enhance the performance of the Credible.com’s personal loans content • Manage content workflow based on an understanding of production timelines • Conduct extensive topical and competitive research and interpret user intent to produce best-in-class content briefs • Pair keyword research with business data to inform recommendations • Craft and test SEO hypotheses • Identify, quantify and manage SEO & AI opportunities that would increase overall organic traffic and generate new qualified leads • Perform regular SEO audits and optimizing exercises • Consult and provide recommendations to an array of different internal teams • Assist in driving strategy and execution of Credible’s content optimization engine, ensuring our content ranks as high as possible at all times • Conduct on-page analysis at scale to ensure proper keyword targeting for Credible pages • Monitor organic search performance of top competitors' sites in our verticals. • Deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts • Stay up to date on industry trends and continually expand SEO knowledge