• Build, manage, and refine customer-specific analytical workspaces within the PeakMetrics platform • Construct, test, and iterate on Boolean queries in the PeakMetrics platform to capture relevant narratives • Analyze social and digital media data surfaced by the platform to identify key narratives, trends, and amplification patterns • Translate platform outputs into clear, prioritized insights for non-technical audiences • Produce structured reports, briefs, presentations and visual storytelling artifacts based on PeakMetrics analysis • Partner with Customer Success and Commercial teams to ensure insights align with customer goals • Ask thoughtful questions to refine analysis and improve signal quality within the platform • Explore data hands-on when needed, including lightweight manual analysis, to validate patterns and sharpen insight • Continuously improve reporting clarity, relevance, and actionability through iteration