• Manage assigned accounts' growth and retention • Develop account strategies to expand revenue and profitability • Ensure high levels of customer satisfaction for long-term loyalty • Identify upselling, cross-selling, and renewal opportunities • Manage assigned accounts and client relationships • Continue to build and maintain long-term, trusted relationships with key clients • Serve as primary point of contact for clients • Understand the client's needs, goals, and challenges to deliver a complete solution • Develop and manage strategic planning • Develop, execute, and maintain account plans aligned with the clients and SGS • Provide revenue forecasts, track performance, and ensure targets are met • Collaborate with internal teams (Operations, Client Services, Sales) • Manage contract negotiations • Negotiate renewals to secure profitable price agreements • Monitor the market and competitive landscape • Provide insights to influence business strategy, client offerings, and competitor activities • Develop campaigns and an execution plan • Develop targeted campaigns (digital, content, events) to increase brand awareness and client engagement • Ensure campaigns are consistent with laboratories’ core capabilities • Align with industry needs to deliver ROI • Provide data-driven insights • Track and analyze campaign performance, engagement, and ROI • Provide insights and recommendations to improve campaign ROI • Analyze engagement trends, email open rates, ad click-through rates, and social media engagement patterns • Work closely with the sales team to ensure consistent messaging • Help build successful pitches and price agreement renewals