• Develop and execute the regional value-add growth strategy, aligning with company solution-sell initiatives and capital investment plans. • Partner with the Regional Sales Manager and Inside Sales teams to identify high-potential customers and segments (e.g., aerospace, space, semiconductor, defense, power distribution). • Define target markets, key customers, and pricing strategies to maximize return on value-add investments. • Develop annual Value Add Growth Plans with measurable goals (e.g., revenue, margin, new VA customers, machine utilization). • Identify opportunities for new equipment, capabilities, and technology upgrades; build the business case and ROI model for approval. • Act as the subject matter expert (SME) for all value-add processes, capabilities, and quoting logic. • Support outside sales with technical consultation, customer visits, and joint calls where value-add opportunities exist. • Work with the Value-Add Quoting Specialist(s) to ensure quotes are accurate, competitive, and aligned with strategic priorities. • Develop sales tools, playbooks, and capability matrices to support customer discussions and RSM training. • Drive solution-selling adoption across the sales force by teaching how to position processing value, not just material pricing. • Collaborate closely with Operations to ensure machine capacity, labor, and scheduling align with commercial demand. • Drive standardization of quoting logic, tolerances, and routing workflows across facilities. • Partner with Quality to ensure all VA work meets AS9100 and customer requirements (FAI, PPAP, CPK). • Evaluate external processing partners (plating, heat treat, grind, etc.) to expand capability coverage where internal resources are limited. • Lead or participate in LPA, safety, and CI (Continuous Improvement) initiatives related to machining and processing operations. • Own the Value-Add P&L metrics for the region, including quoting accuracy, machine utilization, and gross margin.