• Leads, inspires, controls, organizes and directs both the tactical and strategic activities • Ownership and responsibility of the district revenue and forecasting • Routinely and accurately forecast customer demand (i.e., product quantities and dollars, orders, shipments) • Ensure that sales staff achieves their forecasts, follows company guidelines/practices/policies, and provide timely development plans to correct for underperformance • Responsible for ensuring that all documentation tools (ie Salesforce.com) is completely utilized, updated, and compliant with company policies and practices • Develop, implement and monitor of the district business plan to meet assigned budget • Responsible for the recruitment, development, retention and management of the district sales team • Responsible for the direction, support and motivation of the district sales team to meet agreed targets and objectives • Responsible for ensuring that Illumina’s commitment to customer satisfaction is performed, delivered, and constantly improved • Coordinate and/or supervise technical/sales/administrative training for the district sales team • Ensure that Illumina’s values are followed by all staff • Monitor, assist, set standards, and evaluate the district sales team performance utilizing Illumina’s performance management tools • Establish territory quotas and achieve the quarterly and annual sales and profit plan as assigned • Routinely forecast, monitor, and control selling and other expenses for the district within assigned expense budgets • To ensure a high level of liaison with other departments (e.g., Marketing, Customer Solutions) and local sales team & staff to ensure coordination of activities and understanding of common goals