• Define the design roadmap for the Ads Platform, ensuring that individual features roll up into a cohesive, non-fragmented ecosystem for advertisers. • Architect the foundational design patterns and logic-heavy workflows (e.g., campaign builders, reporting dashboards) that other designers in the Ads org will leverage to ensure consistency and speed. • Act as the primary design bridge to Engineering and Product for highly technical initiatives, such as AI-driven automation and API-led workflows, translating complex backend constraints into elegant user mental models. • Lead by example in the craft, setting the quality bar through high-fidelity prototyping and systems thinking. Conduct rigorous design reviews that uplevel the output of Senior and Mid-level designers. • Drive alignment across Product, Engineering, and Sales pods by synthesizing competing requirements into a single, unified design direction. • Invest deeply in the growth of the Ads Design team by providing actionable feedback on craft, strategy, and professional development, fostering a culture of high performance and psychological safety. • Partner with UX Research to transform raw advertiser data and market trends into actionable design principles that de-risk the product roadmap.