• Research and test strategies to maximize visibility on YouTube and search engines • Stay ahead of algorithm updates and identify opportunities others miss • Design and execute growth experiments across multiple channels • Track, measure, and report on experiments with intellectual honesty • Kill what doesn't work fast, double down on what does • Build the systems and processes that enable growth at scale • Set up and manage the technical environment to support operations • Solve operational challenges as they arise • Create a task execution capacity that outperforms external platforms • Develop systematic approaches to engagement and CTR optimization • Document what works into clear, repeatable processes (SOPs) • Build foundations that can scale with the company