• Support the development, testing, and enablement of ongoing and new marketing campaigns and workflows to streamline marketing operations. • Build, execute, and QA marketing campaigns within the marketing automation platform using established templates and standards. • Support various campaign types, including webinars, gated content, events, and nurtures. • Execute campaign-related operational tasks such as list uploads, segmentation, data validation, and campaign activation. • Oversee tasks related to lead flow, such as building and maintaining automation, workflows, and routing rules. • Build and maintain lightweight automations (e.g., Zapier flows) to support campaign intake, execution, or ad-hoc processes. • Assist with execution and validation within the customer engagement platform (CEP), including basic builds, QA, and data flow checks. • Collaborate with the GTM Ops team to ensure campaigns strictly adhere to the operational standards and are ready for launch. • Perform thorough QA prior to launch to validate logic, data, timing, and integrations. • Monitor campaigns post-launch and assist with troubleshooting as needed. • Build and maintain routine reports for cross-functional stakeholders as needed. • Identify opportunities to improve templates, workflows, and operational processes; suggest and help implement incremental enhancements. • Maintain clear documentation for campaign builds, processes, and recurring workflows.