• Track, analyze, and report on various marketing performance metrics, including Customer Acquisition Cost (CAC), New Arrivals, Subscriptions, Cancels, and Churns. • Develop and maintain the Lifetime Value (LTV) to CAC ratio models to ensure sustainable growth. • Monitor full-funnel conversion rates, identifying leakage points from awareness to conversion. • Identify trends and provide actionable insights to marketing and leadership teams to improve campaign efficiency and effectiveness. • Design and analyze A/B tests (split testing) for landing pages, ad creatives, and email subject lines to scientifically prove what works. • Perform cohort analysis to understand retention behaviors and predict future revenue. • Collaborate with the Data and Analytics team to ensure data integrity, maintain reporting dashboards, and support data-driven decision-making across the marketing function. • Manage the marketing attribution model to correctly assign value to different marketing channels (Paid Search, Social, Organic, Email).