• Develop, curate, and oversee all written content across diverse marketing channels. • Create content for in-person training programs, mathematical programming modeling examples, user case studies, white papers, eBooks, website content, digital marketing materials, and infographics. • Effectively communicate the business value of optimization and the Gurobi Optimizer through written content. • Lead the development of high-impact thought leadership pieces, bylined articles, and analyst-facing narrative documents that shape market perception. • Translate executive narrative and Product Marketing positioning into a scalable content framework that guides all storytelling. • Own and execute Gurobi’s global content and PR campaign strategy, setting overall direction across regions and PR agencies to ensure consistent, high-impact storytelling aligned with business priorities. • Establish standardized reporting and executive dashboards to assess content performance, content-driven revenue attribution, and PR effectiveness.