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Senior Lead CDP Consultant

ConsultantConsultantFull TimeRemoteTeam 501-1,000Since 2003H1B SponsorCompany Site LinkedIn

Location

United States

Posted

59 days ago

Salary

$136K - $165K / year

Bachelor Degree5 yrs expEnglishTableau

Job Description

• Be a platform expert in Adobe Real-Time CDP and other Customer Data Platform solutions • Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry • Assess and audit the current state of a client’s marketing technology stack together with a Solutions Architect • Conduct stakeholder interviews and gather business requirements • Translate business requirements into CDP use cases • Prioritize CDP use cases together with the client • Create a strategic CDP roadmap focused on activation • Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs • Provide hands-on support and platform training for our clients

Job Requirements

5+ years of relevant work experience in marketing, consulting, or analytics
3+ years of experience working in an agency environment; strong consulting, and client-facing skills
3+ years of experience working with multi-channel marketing hubs by Adobe, Salesforce or similar
Strong understanding of customer data platforms and the modern data infrastructure
Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences
Experience with Adobe Tags (formerly called “Launch”) and AEP WebSDK implementation is a plus
Experience with analytics tools like Google Analytics or Adobe Analytics is a plus
Experience with data visualization tools such as Tableau, PowerBI, etc. is a plus
Experience with marketing automation tools is a plus
Experience with A/B testing tools is a plus
College degree in Marketing, Business, Analytics, Data Science or related field