• Defines and manages the marketing strategy and planning process and ensures effective go-to-market strategies. • Aligns and translates Imaging business priorities and modality product marketing strategies into clear guidance for market-facing execution. • Shapes, maintains and regularly reviews the Imaging-level narrative that explains the value of the portfolio. • Defines and manages clear launch readiness process and planning, providing team direction and oversight for major launches. • Builds, inspires and motivates a high-performing marketing organization.