• Drive art direction from concept through launch across paid, owned, and earned touchpoints, with a heavy focus on design execution and channel adaptation. • Partner with the Senior Creative Director to translate brand strategies into strong, category-defining visual concepts that feel unmistakably Alma. • Oversee creative for paid media channels. • Maintain Alma's visual standards by creating and reviewing daily creative deliverables and providing clear, actionable feedback to designers, freelancers and agency partners. • Lead the visual execution of photo and video shoots, ensuring production work feels authentic and aligns with the established brand aesthetic. • Coordinate with external creative partners, including agencies and freelancers, to enforce clear briefs and ensure all deliverables meet quality standards. • Develop and maintain creative systems—such as email templates, social frameworks, and component libraries—to enable the team to produce routine work with high velocity. • Mentor designers on technical craft and execution, helping them improve their design output and contribution to the team.