**Competitive Campaigns & Programs** - Plan and execute targeted multi-channel campaigns (email, paid media, direct mail, events) designed to win competitive accounts and displace incumbents. - Analyze, segment, and launch competitive acquisition campaigns aligned to account buying cycles, closed-lost patterns, and competitive vulnerabilities. - Incorporate industry-specific positioning, market trends, and new Veriforce product releases into omni-channel campaign strategies. - Partner with Sales and SDR leadership to align competitive plays with account-level strategies. - Run evergreen programs such as executive dinners, webinars, competitive nurture tracks, and displacement campaigns. **Competitive Intelligence & Account List Management** - Build, maintain, and continuously refine competitive account lists using multiple data sources (industry databases, buying cycles, account intelligence, contractor benchmarking, closed-lost analysis, etc.). - Leverage technologies and signals- M&A, asset sales, new site developments, regulatory investigations/citations- to identify competitive opportunities and trigger targeted campaigns. - Utilize contractor benchmarking data to guide competitive campaign themes and asset development. **Sales Enablement & Field Support** - Build and maintain competitive battlecards, toolkits, persona-specific messaging, and objection-handling guides. - Launch, update, and maintain competitive marketing and sales collateral tailored by industry segment and persona (one-pagers, landing pages, SDR sequences, case studies, etc.). - Deliver enablement sessions to Sales, SDRs, and CS teams to ensure readiness and alignment. - Maintain master competitive account lists with intel on renewals, key contacts, and areas of risk. **Event Integration** - Collaborate with Events and Customer Marketing to activate competitive presence at tradeshows, roundtables, industry conferences, and field events. - Ensure competitive messaging, positioning, and call-to-action touchpoints are consistently reflected across all in-person events and field activations. **Cross-Functional Collaboration** - Partner with Product Marketing to refine competitive positioning and messaging by industry and persona. - Work closely with the Competitive Intelligence Analyst to translate insights into actionable programs and campaigns. - Align with Customer Marketing on retention signals, expansion opportunities, and industry-specific challenges. **Measurement & Optimization** - Track program impact on meetings booked, pipeline sourced, win rates, and competitive market share. - Report performance to marketing and sales leadership; recommend optimizations for scale and ROI.