• Create and publish engaging inbound content, including academic program pages, articles, blogs, and other relevant assets, in alignment with SEO best practices. • Lead discovery sessions, such as stakeholder interviews and focus groups, to identify opportunities for content development. • Craft engaging content that aligns with identified strategies to reach a variety of audiences and address their specific needs. • Optimize and "future-proof" content for Answer Engine Optimization (AEO) and Google’s Search Generative Experience (SGE). • Work with internal teams to plan, develop, write, and optimize site content. • Use AI tools selectively to support research, optimization, and efficiency, with human editorial judgment guiding quality, voice, and accuracy. • Conduct technical SEO audits and present to clients prioritized remediation tactics to improve site health and performance. • Lead keyword research to identify opportunities and ensure all pages have unique titles, meta descriptions, and optimized on-page elements. • Monitor and report on SEO campaign performance, including pageviews, bounce rates, and conversion rates. • Provide data-driven recommendations based on marketing analytics to address client business and marketing challenges.