• Deliver GoFundMe’s global paid media strategy, overseeing planning, execution, and optimization across SEM, paid social, display, video, and programmatic. • Drive measurable business outcomes - growing new fundraiser starts, donors, and repeat engagement while maintaining strong ROI and efficiency targets and working closely with the organic teams. • Lead cross-market campaigns, balancing global consistency with local relevance across North America, Europe, and emerging international markets. • Champion experimentation and growth science, using A/B testing, geo-lift, and incrementality frameworks to uncover new opportunities and reduce reliance on last-click metrics. • Collaborate with Product and CRM to create seamless user journeys that bridge acquisition, activation, and re-engagement. • Partner with Data Science and Finance on forecasting, attribution modeling, and media mix optimization; translate insights into clear business recommendations. • Build and manage relationships with media agencies and platform partners, ensuring operational excellence, innovation, and cost efficiency. • Develop creative testing frameworks with Brand and Creative teams to identify high-performing messages and formats that drive emotional and behavioral response. • Monitor, report, and communicate performance regularly to senior leadership — connecting campaign results to overall business impact. • Ensure all campaigns meet privacy and compliance standards, including GDPR, CCPA, and internal governance policies.