• Work closely with the Creative Director on the conceptual development and execution of seasonal editorial A&F NFL Collaboration shoots – ensuring that all creative content aligns with the brand's guidelines and is consistent with the overall brand aesthetic. • Concept, plan, and execute all NFL-related content for the A&F brand across campaigns, social, and special projects. • Develop moodboards and oversee casting, on-set art direction, propping, and overall visual execution of each shoot. • Work with external partners including production, agents and NFL teams to plan and schedule content capture. • Manage post-production across all assets, ensuring quality, consistency, and timely delivery. • Partner closely with strategy, styling, and product teams to align creative with business and brand goals. • Work on set with celebrity and athlete talent, representing the brand with professionalism and confidence. • Lead and empower shoot team through roadblocks and unexpected problems, challenging the team to seek creative solutions that advance our brand and speak to the customer. • Expect travel during the NFL season, including games, player homes and special events. • Understand current trends in social media, fashion, and culture – testing new ideas to further develop and advance the creative voice of the A&F brand. • Communicate and collaborate effectively within the A&F organization, clearly and effectively presenting ideas and projects to cross functional partners and all levels of leadership. • Evolve the brand handwriting for a new generation of consumers, building off existing brand foundation. • Help to implement a creative organization that supports a content-led marketing strategy. • Other projects and responsibilities as assigned