Preowned Auto Logistics

Vehicle Transportation Made Easy

Marketing Specialist

MarketingMarketingFull TimeRemoteSeniorTeam 51-200Since 2001H1B No SponsorCompany SiteLinkedIn

Location

Massachusetts

Posted

58 days ago

Salary

Not specified

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

• Develop and execute multi-channel marketing strategies targeting dealerships, fleet operators, relocation partners, and consumers. • Build and optimize campaigns across email, paid search, paid social, digital advertising, and content marketing to drive inbound leads and booked shipments. • Segment audiences using customer type, behavioral, and demographic data. • Optimize websites, quote funnels, landing pages, and email campaigns to improve conversion rates and ROI. • Conduct A/B testing and performance analysis to continuously improve results. • Track and report key metrics including lead volume, conversion rates, cost per lead, and customer acquisition cost. • Partner with Sales, Operations, and Leadership teams to align marketing initiatives with revenue and service delivery goals. • Manage marketing budgets and external vendors effectively. • Identify and manage participation in national automobile transportation, automotive, fleet, and relocation trade shows. • Attend events nationwide to engage prospects, partners, and customers, and support sales efforts.

Job Requirements

  • 5+ years of digital marketing experience, preferably in service-based or logistics-related industries with B2B and B2C exposure.
  • Proven success executing integrated marketing campaigns with measurable results.
  • Strong experience with CRM systems, analytics platforms, marketing automation, SEM, paid social, and email marketing.
  • Excellent communication, analytical, and project management skills.
  • Ability to work independently and cross-functionally in a fast-paced environment.

Benefits

  • Competitive Pay
  • Generous PTO
  • Health, Dental, Disability & Life Insurance
  • Bagel Wednesdays
  • Positive Collaborative Work Environment
  • Company outings
  • Food truck Friday

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