• Build and own an always-on outbound marketing engine that consistently books meetings for Sales • Identify where our buyers are, how they think, and what messaging converts them • Work with Engineering and Sales Ops to scrape, enrich, and segment prospect lists by ICP and territory • Design and run continuous A/B tests on 1:1 cold email copy and hooks (compliance deadlines, new role triggers, competitive displacement, ROI pain points, etc.) • Architect an AI-assisted outbound system that continuously tests, learns, and improves performance • Ensure all outbound programs are compliant with email and data regulations • Own MQL generation across inbound and outbound channels and be goaled on meetings booked • Partner with our ads agency to improve inbound lead quality, conversion rates, and overall lead flow • Improve website conversion through copy testing, module changes, CTA optimization, and landing page experiments • Lead the creation of territory playbooks to launch and scale city- and state-level GTM motions • Run ABM-style experiments by warming selected account lists through digital and/or out-of-home campaigns and measuring uplift in conversion from brand presence and familiarity • Build territory- and vertical-specific landing pages with tailored messaging • Write high-performing copy across cold email, landing pages, ads, and core website flows • Own and optimize the GTM tool stack and reporting to clearly track performance, learnings, and ROI • Partner closely with Sales to improve meeting quality and conversion to pipeline